![]() A testament to the power of its simple shape is that it continues to be used widely both in print and (famously) in Stanley Kubrik and Wes Anderson films. ![]() Its influence can be seen in more recent fonts like Avenir, Brandon Grotesque, and Century Gothic. The enormous commercial success enjoyed by Futura led to the creation of many more geometric sans-serif typefaces in the years after its release. (MOMA has a great online gallery of typographic work that came out of the New Typography movement.) Influence of Futura preferred photography over illustration.presented content according to hierarchy.The movement proposed an approach to graphic design that: Renner is more closely associated with influential designer Jan Tschichold and The New Typography, a movement that predated and was contemporary with the Bauhaus. They applied this same aesthetic to type-letterforms should be clean, simple shapes, devoid of all embellishments. In the Bauhaus ideology, a form should be pared down to its essence, stripped of all unnecessary and distracting decoration. ![]() Organized around the simple geometric forms of circle, square and triangle, Renner’s original sketches for Futura reflect some of the ideas that had captivated those involved in the movement. While not involved in the Bauhaus, he was influenced by it and by the same cultural and artistic ideas that gave rise to the Bauhaus. ![]() Futura and the Bauhaus?īoth Paul Renner and Futura are often associated with the Bauhaus movement, but there is some debate about the interplay between them. In the process of bringing Renner’s initial drawings to metal type, the Bauer designers made adjustments that brought his original concepts for Futura closer in line with traditional typographic letterforms. It is extremely effective as a display font, but can also be pleasant to read in longer form as a text face. If you’re already a paying Typekit customer, well, enjoy the new fonts! If you’ve never given Typekit a try, sign up (it’s free!) and upgrade to a paid plan whenever you’re ready.One of Paul Renner’s original drawings for the typeface that would become Futuraĭesigned by Paul Renner between 19, Futura was released commercially in 1927 by the Bauer Type Foundry in Frankfurt, Germany. Upgrade to a Personal plan or higher to take advantage of Futura PT. Very few web fonts have been given this amount of care - the result is a completely reliable, strikingly legible typeface that feels like a native part of every browser and operating system.įutura PT Book, from left to right: Mac OS X, Win 7 (ClearType), Win XP (smoothing off). Most importantly, Futura PT has been meticulously prepared to render well on screen, even in Windows, and even with font smoothing disabled altogether. Futura PT supports Russian, as well as Catalan, Czech, English, French, German, Italian, Polish, Portuguese, Spanish, and Swedish. In addition, Futura PT benefits from ParaType’s extensive experience with language support. Try the Book weight for text, the Medium or Bold weights for headings and navigation UI, and the Light or Extra Bold weights for large text. And a range of five weights, from Light to Extra Bold, each with an italic, make it perfect for a variety of uses. What’s more, ParaType’s Futura PT has been manually TrueType hinted and looks fantastic on Windows.įutura PT’s classic design - tall ascenders, near perfect geometric shapes - make it both instantly recognizable and irrepressibly modern. We’re delighted to announce that Futura, our most oft-requested font, is now available on Typekit.
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